Hydrä is a forward-thinking hair care brand committed to crafting eco-friendly, vegan, sulfate-free products that focus on natural ingredients. Their mission is to provide conscious consumers with clean beauty solutions that nourish hair while being kind to the planet. The brand needed a distinctive identity to reflect its values and stand out in the competitive beauty industry.
The visual identity draws inspiration from mythology, nature, and the tactile qualities of lather and flow. At its center is a logo that balances elegance with intrigue: custom letterforms mimic the sinuous movement of both water and the mythological Hydra, while the accented diacritic above the “A” adds a subtle nod to serpentine symbolism - doubling as a brand signature that invites curiosity.
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